A New Kind Of Kick
Our Partner Agency A Sports Brand Agency

We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.

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A New Kind Of Kick — Yasha

Creating a socially conscious identity for a stab-proof outerwear brand. Making sure both the vision and meaning give the right message about the knife crime it is trying to prevent.

The product uses life saving materials that could prevent fatal injuries. Yasha means ‘To Save’  in ancient Hebrew. Due to the sensitive nature of knife crime, we felt this should be communicated in the clearest possible way.

A New Kind Of Kick — Yasha
A New Kind Of Kick — Yasha

The ‘To Save’ messaging was then used throughout all elements of the identity from advertising to the woven neck labels. Further reinforced by the use of an invisible cross as a nod to humanitarian aid and neutrality.

A New Kind Of Kick — Yasha
A New Kind Of Kick — Yasha
A New Kind Of Kick — Yasha
A New Kind Of Kick — Yasha

Creative Direction: A New Kind Of Kick
Photography: Nick Tydeman
Video: Irene Calvo Romero
Talent 4K, Ike Nwachukwu and Jay Pang

A New Kind Of Kick — Yasha