Brand creation of Swurf, the work surfing platform. A revolutionary app that connects a rapidly growing community of remote workers, to welcoming venues. With the rapid rise of WFH culture caused by the pandemic it was key the brand connected both users and locations. Unlocking communities and opening people up to challenge new and exciting ways to support your lifestyle. You don’t need an office to do your best work.
Working, Surfing… Swurfing. The brand name was created to become a new fun verb for the act of Work-Surfing. Building the brand’s identity around this playful notion. Swurf breaks down taboos of both consumers and businesses surrounding remote working.
