A New Kind Of Kick
Our Partner Agency A Sports Brand Agency

We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.

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For Fun, For Glory

A New Kind Of Kick — London Shuffle Club

London Shuffle Club is a unique social gaming experience based in Shoreditch that has a tendency to bring out peoples crazy competitive side. As the UK’s first dedicated Shuffle venue the game requires a little explanation and education, therefore personality was key when translating to the brand. 

‘For Fun, For Glory’ takes a unique playful stab at our crazy competitive nature. This is translated to a graphic language which is bold, playful and also a little bit crazy at times. The team were involved in every touch point from a full interior re-design, to website, social comms and merch.

A New Kind Of Kick — London Shuffle Club
A New Kind Of Kick — London Shuffle Club
A New Kind Of Kick — London Shuffle Club
A New Kind Of Kick — London Shuffle Club
A New Kind Of Kick — London Shuffle Club
A New Kind Of Kick — London Shuffle Club
A New Kind Of Kick — London Shuffle Club
A New Kind Of Kick — London Shuffle Club