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A New Kind Of Kick
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A New Kind Of Kick

  • For  

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  • For

  • Glory

A New Kind Of Kick — London Shuffle Club
London Shuffle Club
Bringing out our competitive spirit

London Shuffle Club is a unique social gaming experience based in Shoreditch that has a tendency to bring out peoples crazy competitive side. As the UK’s first dedicated Shuffle venue the game requires a little explanation and education, therefore personality was key when translating to the brand. 

‘For Fun, For Glory’ takes a unique playful stab at our crazy competitive nature. This is translated to a graphic language which is bold, playful and also a little bit crazy at times. The team were involved in every touch point from a full interior re-design, to website, social comms and merch.

A New Kind Of Kick — London Shuffle Club
A New Kind Of Kick — London Shuffle Club
A New Kind Of Kick — London Shuffle Club
A New Kind Of Kick — London Shuffle Club
A New Kind Of Kick — London Shuffle Club
A New Kind Of Kick — London Shuffle Club
A New Kind Of Kick — London Shuffle Club
A New Kind Of Kick — London Shuffle Club
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