A New Kind Of Kick
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A New Kind Of Kick — Emit

Branding, identity, packaging and online shop for Emit — a luxury Swiss made timepiece

Creation of a modern classic watch brand

Emit is a collection of Swiss made watches which pay homage to the timeless design and craft of a past era with the reliability and precision of modern manufacturing. The name Emit is ‘time’ spelt backwards, which plays on the idea of looking back in order to move forward. This project took us from conception to completion, naming to narrative and from identity to reality. 

We customised a vintage 1950’s typeface with modern typographical details, used a vertical line throughout all touch points as a subtle reference to a timeline. The photoshoot was traditionally styled and in contrast shot by contemporary fashion photographer Sarah Piantadosi.

A New Kind Of Kick — Emit
A New Kind Of Kick — Emit
A New Kind Of Kick — Emit
A New Kind Of Kick — Emit

Gold foil on italian leather travel pouch with blind debossed Emit pattern.

A New Kind Of Kick — Emit
A New Kind Of Kick — Emit

Packaging printed on G.F Smith Colorplan Sapphire Silkweave paper with a Gold debossed logo.

Subtle characteristics that represent an era of craftsmanship in watchmaking are mirrored throughout the identity and all supporting materials.

emitcollection.com – a simple e-commerce store for the launch collection

Launched in 2018, Emit is the first of our 'For Kicks' incubator ventures. For information see our For Kicks page.

A New Kind Of Kick — Emit
A New Kind Of Kick — Emit

Photography Sarah Piantadosi • Artistry
Talent Louis Ball • Supa
Stylist Sara Francia

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