A New Kind Of Kick
Our Partner Agency A Sports Brand Agency
A New Kind Of Kick —
Brains Pure CBD
A New Kind Of Kick —
Ingersoll Mustang
A New Kind Of Kick —
And Objects
Admiral
A New Kind Of Kick —
Not Studio
A New Kind Of Kick —
Braun
Askinology
A New Kind Of Kick —
Unlike Humans
A New Kind Of Kick —
London Shuffle Club
Yasha
A New Kind Of Kick —
Ingersoll Hollywood
Wild Daughter
A New Kind Of Kick —
Team Hood
Trenton Watch Co.
BLK BX
Crazy Eight
Ingersoll New Orleans
Android Homme
A New Kind Of Kick —
Emit
Live
A New Kind Of Kick —
Facebook
A New Kind Of Kick —
Ingersoll 1892
Mint Pictures
Choice
A New Kind Of Kick —
Creative Recreation
Artistry
A New Kind Of Kick —
Ingersoll Baselworld
Sarah Piantadosi
A New Kind Of Kick —
American Rag
A New Kind Of Kick —
Grain

For older projects view our Archive

We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.

Our Studio

Looking back in order to move forward

A New Kind Of Kick — Emit

Branding, identity, packaging and online shop for Emit — a luxury Swiss made timepiece

Emit is a collection of luxury Swiss made watches that pays homage to the timeless design and craft of a past era with the reliability and precision of modern manufacturing. The name Emit is ‘time’ spelt backwards, which plays on the idea of looking back in order to move forward. This project took us from conception to completion, naming to narrative and from identity to reality. 

We customised a vintage 1950’s typeface with modern typographical details, used a vertical line throughout all touch points as a subtle reference to a timeline. The photoshoot was traditionally styled and in contrast shot by contemporary fashion photographer Sarah Piantadosi.

A New Kind Of Kick — Emit
A New Kind Of Kick — Emit

Emit is a result of a cultural shift towards more classic timepieces which focuses on craftsmanship and provenance. Watches with leather straps as opposed to metal. Cleaner, more traditional watch-faces as opposed overly ornate and complex design.

A New Kind Of Kick — Emit
A New Kind Of Kick — Emit

Gold foil on italian leather travel pouch with blind debossed Emit pattern.

A New Kind Of Kick — Emit
A New Kind Of Kick — Emit

Packaging printed on G.F Smith Colorplan Sapphire Silkweave paper with a Gold debossed logo.

Subtle characteristics that represent an era of craftsmanship in watchmaking are mirrored throughout the identity and all supporting materials.

emitcollection.com – a simple e-commerce store for the launch collection

Launched in 2018, Emit is the first of our 'For Kicks' incubator ventures. For information see our Studio page.

A New Kind Of Kick — Emit
A New Kind Of Kick — Emit

Photography Sarah Piantadosi • Artistry
Talent Louis Ball • Supa
Stylist Sara Francia