We are a brand perception agency based in London. We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.

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Ingersoll New Orleans

The True Original

Continuing the narrative of True Originals, we selected New Orleans Jazz as the latest theme in the Ingersoll tintype series. Jazz is seen by many as ‘America’s classical music’ originating in New Orleans during the late 19th and early 20th centuries. 

We first had to choose a location that honoured this tradition, the Preservation Hall is the home of New Orleans Jazz Music. The band needed to have authentic jazz players and the Preservation Hall Jazz Band are renowned as one of the best and most famous for traditional jazz.

Introducing Kyle Roussel, Ben Jaffe, Walter Harris, Branden Lewis, Clint Maedgen and Charlie Gabriel of The Preservation Hall Jazz Band.