A New Kind Of Kick
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Brains Made Better #1
Showing how we can use nature to make our lives better

Bringing to life the ‘Made Better’ strategy for Brains Pure CBD into an ongoing series that documents a growing family of brand ambassadors all of who capture the essence of the brand. A mix of everyday heroes, and personalities using nature to make their lives better.

Filmed across various picturesque locations in the UK, the film showcases a diverse group of individuals sharing their unique experiences of how nature has positively impacted their lives. These individuals are not professional athletes, but ordinary people who have overcome personal challenges to lead more enriching lives. The stories capture the essence of CBD’s many known benefits without explicitly spelling them out. These unique stories will be used across different digital platforms, including social media and brand communications.

A New Kind Of Kick — Brains Made Better #1
A New Kind Of Kick — Brains Made Better #1
A New Kind Of Kick — Brains Made Better #1

Inspiring athletes sharing stories of how nature has made their lives better. The series follows Carmen McIlveen a climber, coach and qualified instructor, veteran surfer and shaper Jools Matthews, The Wild Swim Girls Hen & Claudia and adventure cyclist and wellness advocate Liam Yates.

Filmed on location in the UK.
Video by Guy Stevens
Photography by Jasper Clarke

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