Helping the world’s purest CBD brand come to life and ensure everything is Made Better. In an industry where there were once concerns around quality and questions on effectiveness, we had the opportunity to cut straight through this and create the world's purest CBD brand.
We built trust by developing the Made Better strategy as a beacon to quality of life and product. Our intention was to create a brand that felt truly British, trustful and quietly confident, as an antidote to both the bold over-claims and clinical modernity saturating the current CBD market. The premium brand identity draws inspiration from nature with art direction that celebrates the wind, rain and green hills. We carried the narrative across into every aspect from web, social, campaign, packaging, photography, print, POS and trade.
In awe, admiration and appreciation of the elements, we choose to work with nature, never against it, extracting its power to help make better.
Bespoke digtial platform showcasing the whole range of Brains products. Translating the transparent identity online with easy to digest product ingredient labels, health benefits and relivent CBD FAQs.
Brains Made Better #1
Showing how we can use nature to make our lives better