Relaunch of an American soccer team with big ambitions. A move away from traditional USA team branding to a more European design influence to reflect it's new star co-owner Jamie Vardy.
At the heart of Rochester lies the High Falls waterfall, where the city was built around. This was where we drew our inspiration from for the crest. From here, the power and energy of this iconic landmark flows through everything.
Behind the brand lies the stories of perseverance, determination and the true grit that the city, team and owners are all made of, recognised in the club philosophy of ‘Believe Impossible’.