A New Kind Of Kick

We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.

Our Studio

Relaunch of an American soccer team with big ambitions. A move away from traditional USA team branding to a more European design influence to reflect it's new star co-owner Jamie Vardy.

A New Kind Of Kick — Rochester New York FC
A New Kind Of Kick — Rochester New York FC

At the heart of Rochester lies the High Falls waterfall, where the city was built around. This was where we drew our inspiration from for the crest. From here, the power and energy of this iconic landmark flows through everything.

Behind the brand lies the stories of perseverance, determination and the true grit that the city, team and owners are all made of, recognised in the club philosophy of ‘Believe Impossible’.

A New Kind Of Kick — Rochester New York FC
A New Kind Of Kick — Rochester New York FC
A New Kind Of Kick — Rochester New York FC
A New Kind Of Kick — Rochester New York FC
A New Kind Of Kick — Rochester New York FC
A New Kind Of Kick — Rochester New York FC
A New Kind Of Kick — Rochester New York FC