A New Kind Of Kick

We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.

Our Studio

The True Original

A New Kind Of Kick — Ingersoll 1892

We gave a traditional watch brand a new sense of direction and a new lease of life, as a result of re-examining their forgotten history, from this 'The True Original' was reborn. Our challenge was to put style and meaning back into a historic brand that had lost its foundations. To discover their magic and form the thread that would run through every touch point. 

A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892

Looking back into their archives we discovered a rich history of original watch designs. These were reimagined for the launch collection. 

A New Kind Of Kick — Ingersoll 1892

All the campaigns have been shot using Tintype photography, a forgotten technique dating back to the 19th century. The laborious process of exposing photosensitive tin plates links back to the birth date of Ingersoll and our proposition 'A True Original'.

A New Kind Of Kick — Ingersoll 1892

Horween Leather Co, Chicago IL, USA.

A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892

Behind The Scenes Ingersoll Tintype Photoshoot
Austin, TX, USA