A New Kind Of Kick
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  • The

  • True

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A New Kind Of Kick — Ingersoll 1892
Ingersoll 1892
Rebranding a true American original

We gave a traditional watch brand a new sense of direction and a new lease of life, as a result of re-examining their forgotten history, from this 'The True Original' was reborn. Our challenge was to put style and meaning back into a historic brand that had lost its foundations. To discover their magic and form the thread that would run through every touch point. 

A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892

Looking back into their archives we discovered a rich history of original watch designs. These were reimagined for the launch collection. 

A New Kind Of Kick — Ingersoll 1892

All the campaigns have been shot using Tintype photography, a forgotten technique dating back to the 19th century. The laborious process of exposing photosensitive tin plates links back to the birth date of Ingersoll and our proposition 'A True Original'.

A New Kind Of Kick — Ingersoll 1892

Horween Leather Co, Chicago IL, USA.

A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892

Behind The Scenes Ingersoll Tintype Photoshoot
Austin, TX, USA

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