A New Kind Of Kick

We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.

Our Studio

A New Kind Of Kick — Aubin

Better Is Greater Than More

Breathing new life into the iconic British (clothing) brand while embracing the label’s rich legacy. Taking them from re-launch, to re-name and beyond. Dropping the “& Wills” from the name allowed us to clean up the wordmark and laid the foundations to develop a flexible grid system. The recognisable Aubin fox also required an update. Redrawing and removing the clutter to form a clearer motif that works better at smaller sizes.

Holding strong to their original brand values of slow fashion we developed the single minded proposition of “BETTER IS GREATER THAN MORE”. This informed the launch campaign championing British pioneers with a focus on quality and the environment.

A New Kind Of Kick — Aubin
A New Kind Of Kick — Aubin
A New Kind Of Kick — Aubin
A New Kind Of Kick — Aubin
A New Kind Of Kick — Aubin
A New Kind Of Kick — Aubin
A New Kind Of Kick — Aubin

The Aubin Arms

Celebrating the relaunch in true Aubin style by taking over and re-energising a classic London boozer, The White Horse in Soho. The two week pop-up included gourmet British delights by Chef Calum Franklin, a pub quiz hosted by Jack Guinness, celebrity DJ’s, Aubin Ales and even a branded dart board.

A New Kind Of Kick — Aubin
A New Kind Of Kick — Aubin
A New Kind Of Kick — Aubin
A New Kind Of Kick — Aubin
A New Kind Of Kick — Aubin
A New Kind Of Kick — Aubin