A New Kind Of Kick

We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.

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A New Kind Of Kick — Ingersoll Mustang

On-going creative direction for Ingersoll 1892, shot on location in the Lake District.

As part of our on-going creative direction for Ingersoll we had to get a little bit creative during lockdown. For the first time we shot a campaign outside of the U.S.A but still focusing on an American classic, this time the iconic 1960’s Ford Mustang. We chose the rugged, sometimes other-worldy landscape of the UK’s Lake District and its notorious roads.

A New Kind Of Kick — Ingersoll Mustang
A New Kind Of Kick — Ingersoll Mustang
A New Kind Of Kick — Ingersoll Mustang
A New Kind Of Kick — Ingersoll Mustang

Campaign Film Shot & Edited by Guy Stephens

A New Kind Of Kick — Ingersoll Mustang

Creative Direction: A New Kind Of Kick
Photograhy: Daniel Benson
Film: Guy Stephens