Elevating a manufacturer of bespoke and handcrafted carpets rugs and runners. Finding their purpose beyond product and service. Unlocking their belief of building meaningful relationships in order to elevate luxury spaces.
Developing a wider brand world and strategy around an existing wordmark. Our intention was to capture both the personal nature of Emma and Eloise's approach to luxury rug making and their unique relationships with global artisans. We worked with illustrator Amy Joyce to bring to life playful rug making characters with a hand finish. The wider brand world incorporates a confident brand yellow and contrasting serif and san-serif fonts, with conversational layout to capture emotion. Coming to life on a bespoke web platform, the deeper thinking behind each rug design is captured by natural mood imagery.