A New Kind Of Kick
©2023 A New Kind Of Kick LLP • Privacy Policy • Company No. OC400587
  • Yarns

  • With

  • Depth

Holland Cassidy
Giving luxury rugs a personal touch

Elevating a manufacturer of bespoke and handcrafted carpets rugs and runners. Finding their purpose beyond product and service. Unlocking their belief of building meaningful relationships in order to elevate luxury spaces. 

Developing a wider brand world and strategy around an existing wordmark. Our intention was to capture both the personal nature of Emma and Eloise's approach to luxury rug making and their unique relationships with global artisans. We worked with illustrator Amy Joyce to bring to life playful rug making characters with a hand finish. The wider brand world incorporates a confident brand yellow and contrasting serif and san-serif fonts, with conversational layout to capture emotion. Coming to life on a bespoke web platform, the deeper thinking behind each rug design is captured by natural mood imagery.



A New Kind Of Kick — Holland Cassidy
A New Kind Of Kick — Holland Cassidy
A New Kind Of Kick — Holland Cassidy
Back to Projects
  • Reset
  • Industry:
    Express Golf • Rebrand
    Inspiring golfers to express themselves
    Ingersoll 1892 'Nashville' • Campaign
    Honouring the People and its Music
    Holland Cassidy • Rebrand
    Giving luxury rugs a personal touch
    My Big Boobs: Untold • Motion
    Big and beautiful motion elements for Channel4
    Brains Made Better #1 • Campaign
    Showing how we can use nature to make our lives better
    Aubin • Rebrand
    Slowing down fast fashion
    Fewe • Brand Invention
    Female Wellness for Monthly Cycles
    Swurf • Brand Invention
    Changing how we work
    Brains Pure CBD • Rebrand
    Making us better by making things better
    Ingersoll 1892 'Granada' • Campaign
    Telling a story of true adventure
    Love, MeMeMe • Brand Invention
    Making wellness accessible
    Braun • Campaign
    Inspiring simplicity by design
    Rochester New York FC • Rebrand
    Building a community beyond football
    Future Nature • Brand Invention
    Creating a planet first PR company
    Admiral • Brand Update
    Redefining Admiral’s Spirit
    Ingersoll 1892 'Hollywood' • Campaign
    A homage to the glory days of film
    Yasha • Brand Invention
    Socially conscious identity for a stab-proof outerwear brand
    London Shuffle Club • Rebrand
    Bringing out our competitive spirit
    And Objects • Rebrand
    Reimagining luxury furniture
    Ingersoll 1892 'Mustang' • Campaign
    Showcasing An American Classic
    Trenton Watch Co. • Brand Invention
    Reviving a classic in American Culture
    Crazy Eight • Brand Invention
    East London bar with North American soul
    Ingersoll 1892 'New Orleans' • Campaign
    Documenting the home of Jazz
    Emit • Brand Invention
    Creation of a modern classic watch brand
    Facebook • Experiential Design
    Ongoing experiential design for Facebook
    Ingersoll 1892 • Rebrand
    Rebranding a true American original
    Ingersoll • Experiential Design
    Launching at Baselworld, Switzerland