A New Kind Of Kick
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Ingersoll 1892 'Granada'
Telling a story of true adventure

In our ongoing Ingersoll ‘True Original’ campaign we tell a story of American culture that has influenced the wider world. The challenge was to bring to life a story outside of the USA due to Covid travel restrictions. 

As a result, we were drawn to the desert regions in southern Spain, renowned for serving as filming locations for Spaghetti Westerns in the 1960s. The campaign features a contemporary adventurer traversing the barren terrain, potentially pursued by a personal enemy or seeking vengeance. The environment serves as an ideal setting to evoke a sense of American culture and heritage, despite not physically being present in the US.

A New Kind Of Kick — Ingersoll 1892 'Granada'
A New Kind Of Kick — Ingersoll 1892 'Granada'
A New Kind Of Kick — Ingersoll 1892 'Granada'
A New Kind Of Kick — Ingersoll 1892 'Granada'

Creative Direction: A New Kind Of Kick
Photograhy: Daniel Benson
Film: Guy Stephens

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