In our ongoing Ingersoll ‘True Original’ campaign we tell a story of American culture that has influenced the wider world. The challenge was to bring to life a story outside of the USA due to Covid travel restrictions.
As a result, we were drawn to the desert regions in southern Spain, renowned for serving as filming locations for Spaghetti Westerns in the 1960s. The campaign features a contemporary adventurer traversing the barren terrain, potentially pursued by a personal enemy or seeking vengeance. The environment serves as an ideal setting to evoke a sense of American culture and heritage, despite not physically being present in the US.