We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.
As part of a Landsec project we were commissioned to create the identity for a new revolving retail concept. The name relates to the notion of ‘an empty space to fill’. Which we have translated visually into an adaptive visual system. Each store unit has been designed to host an ever changing selection of fashion, music and art with Landsec planning to roll out the concept nationally.