We are a brand perception agency based in London. We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.

Our Studio

American Rag

Tasked with creating an identity which captured the spirit of Californian surf culture and the owners love of denim. This informed the branding which represents layers of floating fabric and ocean waves.