A New Kind Of Kick
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Holland Cassidy
Giving luxury rugs a personal touch

Brief: Elevate the Holland Cassidy brand around an existing logo
Response: Enriching craft by connection

It’s the human connections that form the heart of Holland Cassidy. Going beyond mere transactions, our approach infuses each step of the process with humanity and personality. Collaborating with illustrator Amy Joyce, we’ve embodied these core brand values in a playful, human way.

In our vibrant brand world, confident brand yellow meets contrasting serif and sans-serif fonts, creating a visually engaging experience. The conversational layout captures genuine emotion, reflecting the essence of the brand.

A process, deeply rooted in both tradition and nature, gives life to each rug design. Through natural mood imagery, we delve into the profound thought behind every creation, shaping spaces with meaning and artistry.

A New Kind Of Kick — Holland Cassidy
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