With the idea of luxury shifting and the rise of sportswear as fashion we were asked to invent a footwear brand to sit within this new sector. We shift realms as a means of escape. We are in a continuous state of evolving. We have no limits. We redefine luxury.
The name Unlinke Humans derived from the idea of two things coming together as opposing forces. Things that don’t or shouldn’t sit well together. This sense of incongruity was subtly carried throughout the brand world.
