A New Kind Of Kick
Our Partner Agency A Sports Brand Agency
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A New Kind Of Kick
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Rochester New York FC
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American Rag
A New Kind Of Kick —
Grain

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We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.

Our Studio

We were commisisoned to create a denim brand that drew inspiration from surf and biker culture, capturing the spirit of a peaceful rebel. The name Grain has a double meaning, the notion of living life against the grain and also a nod to the grain of the fabric. The identity is a reflection of this with the blend of positivity and being an outcast.

A New Kind Of Kick — Grain
A New Kind Of Kick — Grain
A New Kind Of Kick — Grain

We used grain as a measurement of mass simply converting the weight from ounces into grains.

A New Kind Of Kick — Grain
A New Kind Of Kick — Grain