We are a brand perception agency based in London. We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.

Our Studio

Grain

We were commisisoned to create a denim brand that drew inspiration from surf and biker culture, capturing the spirit of a peaceful rebel. The name Grain has a double meaning, the notion of living life against the grain and also a nod to the grain of the fabric. The identity is a reflection of this with the blend of positivity and being an outcast.

We used grain as a measurement of mass simply converting the weight from ounces into grains.