We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.
Establishing a new identity inspired by multiple options for a luxury fashion retailer. Based on the notion that with choice we have endless possibilities. The identity is built around a flexible dot that moves along each letter. This was applied both on and off screen from packaging to their e-commerce site.