Brand creation for a London based streetwear label. An arcminute is a complex term of measurement based around vision, expressed as 0.016º. We simplified this down to the concept of vision and observing the world around us in new ways.









The ‘A’ icon on its side symbolises vision.
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Express Golf • Rebrand
Inspiring golfers to express themselves

Ingersoll 1892 'Nashville' • Campaign
Honouring the People and its Music
Brains Made Better #1 • Campaign
Showing how we can use nature to make our lives better

Aubin • Rebrand
Slowing down fast fashion

Fewe • Brand Invention
Female Wellness for Monthly Cycles

Swurf • Brand Invention
Changing how we work

Brains Pure CBD • Rebrand
Making us better by making things better

Ingersoll 1892 'Granada' • Campaign
Telling a story of true adventure
Love, MeMeMe • Brand Invention
Making wellness accessible

Braun • Campaign
Inspiring simplicity by design

Rochester New York FC • Rebrand
Building a community beyond football
Future Nature • Brand Invention
Creating a planet first PR company

Admiral • Brand Update
Redefining Admiral’s Spirit

Ingersoll 1892 'Hollywood' • Campaign
A homage to the glory days of film

Yasha • Brand Invention
Socially conscious identity for a stab-proof outerwear brand

London Shuffle Club • Rebrand
Bringing out our competitive spirit

And Objects • Rebrand
Reimagining luxury furniture

Ingersoll 1892 'Mustang' • Campaign
Showcasing An American Classic

Trenton Watch Co. • Brand Invention
Reviving a classic in American Culture

Crazy Eight • Brand Invention
East London bar with North American soul
Ingersoll 1892 'New Orleans' • Campaign
Documenting the home of Jazz

Emit • Brand Invention
Creation of a modern classic watch brand

Facebook • Experiential Design
Ongoing experiential design for Facebook

Ingersoll 1892 • Rebrand
Rebranding a true American original

Ingersoll • Experiential Design
Launching at Baselworld, Switzerland