Brand creation for a London based streetwear label. An arcminute is a complex term of measurement based around vision, expressed as 0.016º. We simplified this down to the concept of vision and observing the world around us in new ways.
The ‘A’ icon on its side symbolises vision.
Invent
It’s where the story of your brand begins. We create a philosophy and identity that speaks your brand and sets you apart in your market.
↳Invent ProjectsYou’re not the same as you were yesterday. Change happens, and it happens to brands too. You can take charge of it, or be swept along with it.
↳Reinvent ProjectsFor brands who know they can never stand still. Who understand that growth is never static and have their eyes on the journey ahead.
↳Never Sit Still ProjectsFilter
Express Golf • Rebrand
Inspiring golfers to express themselves
Ingersoll 1892 'Nashville' • Campaign
Honouring the People and its Music
Brains Made Better #1 • Campaign
Showing how we can use nature to make our lives better
Aubin • Rebrand
Slowing down fast fashion
Fewe • Brand Invention
Female Wellness for Monthly Cycles
Swurf • Brand Invention
Changing how we work
Brains Pure CBD • Rebrand
Making us better by making things better
Ingersoll 1892 'Granada' • Campaign
Telling a story of true adventure
Love, MeMeMe • Brand Invention
Making wellness accessible
Braun • Campaign
Inspiring simplicity by design
Rochester New York FC • Rebrand
Building a community beyond football
Future Nature • Brand Invention
Creating a planet first PR company
Admiral • Brand Update
Redefining Admiral’s Spirit
Ingersoll 1892 'Hollywood' • Campaign
A homage to the glory days of film
Yasha • Brand Invention
Socially conscious identity for a stab-proof outerwear brand
London Shuffle Club • Rebrand
Bringing out our competitive spirit
And Objects • Rebrand
Reimagining luxury furniture
Ingersoll 1892 'Mustang' • Campaign
Showcasing An American Classic
Trenton Watch Co. • Brand Invention
Reviving a classic in American Culture
Crazy Eight • Brand Invention
East London bar with North American soul
Ingersoll 1892 'New Orleans' • Campaign
Documenting the home of Jazz
Emit • Brand Invention
Creation of a modern classic watch brand
Facebook • Experiential Design
Ongoing experiential design for Facebook
Ingersoll 1892 • Rebrand
Rebranding a true American original
Ingersoll • Experiential Design
Launching at Baselworld, Switzerland