Brand creation for a London based streetwear label. An arcminute is a complex term of measurement based around vision, expressed as 0.016º. We simplified this down to the concept of vision and observing the world around us in new ways.









The ‘A’ icon on its side symbolises vision.
Filter

Ingersoll 1892 Huntington Beach • Campaign
Visiting the home of skateboarding
Holland Cassidy • Rebrand
Giving luxury rugs a personal touch

Fewe • Brand Invention
Female Wellness for Monthly Cycles

Ingersoll 1892 'Nashville' • Campaign
Honouring the People and its Music
My Big Boobs: Untold • Motion
Big and beautiful motion elements for Channel4
Brains Made Better #1 • Campaign
Showing how we can use nature to make our lives better
Aubin • Rebrand
Slowing down fast fashion
And Objects • Rebrand
Reimagining luxury furniture

Express Golf • Rebrand
Inspiring golfers to express themselves

Swurf • Brand Invention
Changing how we work

Brains Pure CBD • Rebrand
Making us better by making things better

Rochester New York FC • Rebrand
Building a community beyond football

Braun • Campaign
Inspiring simplicity by design
Future Nature • Brand Invention
Creating a planet first PR company
Admiral • Brand Update
Redefining Admiral’s Spirit

Ingersoll 1892 'Hollywood' • Campaign
A homage to the glory days of film

Yasha • Brand Invention
Socially conscious identity for a stab-proof outerwear brand
London Shuffle Club • Rebrand
Bringing out our competitive spirit
Love, MeMeMe • Brand Invention
Making wellness accessible
Ingersoll 1892 'Mustang' • Campaign
Showcasing An American Classic

Trenton Watch Co. • Brand Invention
Reviving a classic in American Culture

Crazy Eight • Brand Invention
East London bar with North American soul
Ingersoll 1892 'New Orleans' • Campaign
Documenting the home of Jazz

Emit • Brand Invention
Creation of a modern classic watch brand

Facebook • Experiential Design
Ongoing experiential design for Facebook

Ingersoll 1892 • Rebrand
Rebranding a true American original

Ingersoll • Experiential Design
Launching at Baselworld, Switzerland