A New Kind Of Kick

We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.

Our Studio

Brand creation for a London based streetwear label. An arcminute is a complex term of mesurment based around vision, expressed as 0.016º.

We simplified this down to the concept of vision and observing the world around us in new ways. 

The ‘A’ icon on its side symbolises vision.